Ford Warriors in Pink
Ford’s Warriors in Pink is the current iteration of Ford’s ongoing fight against breast cancer, now in its 20th year. There are a number of ways that Ford gets involved in raising both funds and awareness, and a variety of things you can do to participate as well. Today we’ll talk a little bit about the initiative and how you can join the fight in both large and small ways — every bit helps.
A big part of Ford’s idea with this campaign is to recognize that breast cancer needs to be fought on two key fronts. First, awareness on the part individuals about the risks factors and self-care methods that can help people get diagnosed earlier for better chance at successful treatment is paramount. To this end, Ford tries to drive the conversation by providing statistics, talking points, and PSAs featuring celebrities.
The second part of the effort is based in raising funds, which are necessary to continue supporting ongoing research and education. This year, that involves the sale of Warriors in Pink merchandise, which ranges from clothing (for both men and women!) to accessories, car decals and coffee mugs. The best part of this is that 100% of the net proceeds get donated to one of four breast cancer charities (you choose at checkout which one you’d like your proceeds to go toward), and each item tells you clearly in the price how much the donation amount will be.
Visit Ford’s Warriors in Pink page for more information, or to check out the merchandise. The page also features inspiring survivor stories from both men and women, PSA videos to watch, talking points for getting the conversation going among your own family and friends, and more. Also, don’t miss out on your chance to win a Ford Fusion through Ford’s partnership with the Dr. Oz show — Just go here. Registration ends on October 31, 2014.
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